Dashing Diva Holiday Campaign - Wonderworld of Nails

For Dashing Diva’s Holiday campaign, Wonderworld of Nails, I helped bring to life a whimsical and otherworldly theme that merged fantasy, surrealism, and bold nail art. The collection featured limited-edition Holiday designs with custom packaging and creative direction inspired by a twisted fairytale aesthetic.

I led the visual development of the campaign—from initial concept ideation and mood boards to on-set art direction and post-production oversight. The assets were rolled out across retail displays, e-commerce, social media, and email marketing, creating a cohesive brand story that captivated both new and loyal customers during the holiday season.