Dashing Diva Halloween Campaign - Lucid Nightmares

Collaborated with the Marketing Director to launch Dashing Diva’s Halloween campaign, Lucid Nightmares. This concept blended surreal dreamlike visuals to create a bold seasonal statement. The campaign featured limited-edition press-on nails and nail strips with custom packaging, designed to evoke a dark yet playful aesthetic.

I was directly involved in art direction, overseeing the creative from concept to execution. This included developing mood boards, directing the campaign photoshoot, and managing all visual assets across digital platforms, retail displays, and social media to ensure the campaign delivered a cohesive and immersive customer experience.