Sally Hansen

Owned by Coty Beauty, Sally Hansen is a top nail brand in the US, from strengtheners to press-ons—it remains a go-to for at-home nail care and beauty essentials.

In 2017, Sally Hansen teamed up with Crayola to launch a fun, nostalgic nail polish collection under the popular Insta‑Dri line—bringing 12 vibrant shades inspired by classic Crayola crayons.

As Art Director, I led the redesign of the primary packaging, creating bottles that mirrored the iconic Crayola crayon with color-matching caps and a custom squiggle logo. Working with the display engineers on the development of the unique in-store display structure and directed the photoshoot and post-production teams to produce custom background assets that enhanced the overall visual impact of the campaign.