Dashing Diva x Disney Pixar’s Turning Red

Dashing Diva is a DIY nail brand offering innovative, salon-quality manicure solutions for at-home use. Originally launched as a chain of independent nail salons in New York City, the brand has since evolved into a major direct-to-consumer player.

One of the brand’s standout initiatives was a high-impact collaboration with Disney Pixar’s Turning Red. This launch featured exclusive nail art designs inspired by the film, paired with custom packaging created specifically for the collection. These designs were showcased on specially designed counter units in major beauty retailers as well as on dashingdiva.com.

In this project, I was responsible for creating the visual layouts and assets for both retail and digital platforms. I also partnered closely with the Marketing Director during the campaign photoshoot, where I managed the execution of all on-set deliverables and oversaw the post-production process to ensure cohesive, high-quality results across all marketing channels.