Dashing Diva x Pixar

Dashing Diva is a DIY nail brand offering innovative, salon-quality manicure solutions for at-home use. Originally launched as a chain of independent nail salons in New York City, the brand has since evolved into a major direct-to-consumer player.

As Art Director, I played a key role in driving this transition by leading the creative strategy for the inital e-commerce web launch. My work extended into retail, where through eye-catching display units and compelling photography, I helped the brand break in the retail space including Ulta, Target & Walmart.

One of the standout initiatives was their collaboration with Pixar’s film Turning Red. Leading the campaign photoshoot, I oversaw the execution of all on-set deliverables as well as created individual custom packaging for the entire collection.