Social

Creating multi use digital content for clients, through in house photography and design.

My role included collaboration with the Marketing team to help bring a design eye to the concepts presented to the client. I art directed monthly in house photoshoots to produce both still imagery and reels, managing post-production retouching and layout design for digital use.

Each design reflected the unique tone of voice for the brand, using their color palette. While some brands wanted to create educational posts in a consumer-friendly tone, others leaned into more eye-catching visuals to draw in their consumers.